Attention, black people – McDonald’s really wants you to eat their food.
Whether you’re “gettin’ down” on some Chicken McNuggets or “lovin’” the return of the McRib, it’s important to recognize not just the tastiness of their artery-clogging delights, but how “real” and “deeply rooted” in your community the company is. They even sponsor a basketball tournament!
For many, this is no secret. The fast food giant hasn’t camouflaged its aggressive targeting of minority consumers, whether through eye roll-inducing linguistic coding or strategic community initiatives. But until NPR’s Gene Demby curated this 40-year series of Mickey D’s ads, the pattern’s long-term persistence hadn’t fully been explored – not to mention its devastating consequences.
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